Evaluate iRobots approach to the consumer market. Was it effective? Would you have done anything differently?

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Evaluate iRobot’s approach to the consumer market. Was it effective? Would you have done anything differently?

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Launching New Ventures An Entrepreneurial Approach

ISBN: 978-0547014562

5th Edition

Authors: Kathleen R. Allen

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Question Posted: Jun 19, 2012 06:47 AM

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Evaluate iRobots approach to the consumer market. Was it effective? Would you have done anything differently?

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iRobot hit the market in time for the holiday season which ...View the full answer

Launching New Ventures An Entrepreneurial Approach

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