Evaluate the appropriateness of the McCafé line of coffees and the fruit-and-maple oatmeal to McDonald's overall merchandising
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The line of coffees makes sense on a variety of dimensions It bolsters McDonalds weak breakfast sale...View the full answer
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Retail Management A Strategic Approach
ISBN: 978-0132720823
12th edition
Authors: Barry R. Berman, Joel R. Evans
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