Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who
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Coupons are one of the most popular and most effective sales promotion tools used by marketers However their efficiency is often criticized as the red...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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