Evaluate the following questions. Rephrase them as necessary. a. Which one of the following reasons is most

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Evaluate the following questions. Rephrase them as necessary.
a. Which one of the following reasons is most important in your choice of stereo equipment?
□ Price
□ In-store service
□ Brand name
□ Level of distortion
□ Guarantee/warranty
b. Please indicate your education level.
□ Less than high school
□ Some high school
□ High school graduate
□ Technical or vocational school
□ Some college
□ College graduate
□ Some graduate or professional school
c. Which of the following reflects your views toward the issues raised by ecologists?
□ Have received attention
□ Have not received attention
□ Should receive more attention
□ Should receive less attention
d. With which of the following statements do you most strongly agree?
□ Delta Air Lines has better service than Southwest Airlines.
□ Southwest Airlines has better service than United Airlines.
□ United Airlines has better service than Delta Air Lines.
□ United Airlines has better service than Southwest Airlines.
□ Southwest Airlines has better service than Delta Air Lines.
□ Delta Air Lines has better service than United Airlines.
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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