Evaluate the Punch Dub campaign that the Deutsch LA agency developed when it took over the Volkswagen

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Evaluate the “Punch Dub” campaign that the Deutsch LA agency developed when it took over the Volkswagen of America account. Discuss the pros and cons of the campaign and assess the way it was implemented by the agency.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:39 AM

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Evaluate the Punch Dub campaign that the Deutsch LA agency developed when it took over the Volkswagen

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The primary goal of the Punch Dub campaign developed by Deutsch LA was to raise awareness of the Volkswagen product line in the North American market Volkswagen of America has very aggressive growth p...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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