Evaluate the Punch Dub campaign that the Deutsch LA agency developed when it took over the Volkswagen
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The primary goal of the Punch Dub campaign developed by Deutsch LA was to raise awareness of the Volkswagen product line in the North American market Volkswagen of America has very aggressive growth p...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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