Evaluate the use of sweeps ratings periods as a method for measuring local television viewing audiences. Do you feel think sweeps ratings provide reliable and valid estimates of local television viewing audiences? How might they be improved?
Answer to relevant QuestionsDiscuss recent developments in the measurement of television viewing audiences and their implications for advertisers. Do you think advertisers should have to pay for viewers who watch TV shows on a time-shifted basis on ...Discuss the role of magazines as part of an advertiser’s media strategy. What are the advantages are and limitations of magazines?What are some of the reasons there has been such a dramatic decline in the readership of newspapers? What might newspaper publishers do to address this problem?Traditional out-of-home advertising such as billboards, transit, etc. have recently experienced growth in years when other media forms have seen their business decline. Why is this so? Give examples as to when outdoor may be ...What is an infomercial? What are some of the reasons that infomercial have been so successful. Which types of products and services to you think are likely to be candidates for successful infomercials?
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