Evaluate Walmarts new marketing campaign and tagline. Did the company make the right decision to drop Always

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Evaluate Walmart’s new marketing campaign and tagline. Did the company make the right decision to drop “Always Low Prices. Always.” as a tagline? Why or why not?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:26 AM

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Evaluate Walmarts new marketing campaign and tagline. Did the company make the right decision to drop Always

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No Sam Walton had an effective strategy and message in that tag line the consumer w...View the full answer

Marketing management

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