Question: Even after Beiersdorf had announced its restructuring project it reported
Even after Beiersdorf had announced its restructuring project, it reported losses, revenues were slow to increase, employees were protesting due to layoffs, and investors remained impatient. Had Beiersdorf’s strategy to downsize and restructure failed, or were these effects a necessary part of the process? What are some of the elements that still need some adjustment?
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