Question: Even if a marketing channel has been carefully designed in
Even if a marketing channel has been carefully designed in such a way that its structure reflects a near-optimal allocation of distribution tasks, the channel cannot be expected to “run” by itself. Discuss this statement.
Answer to relevant QuestionsAn effective information flow in the channel is all that is needed to inform the channel manager of the needs and problems of channel members. Do you agree or disagree? Discuss. Discuss the concept of leadership as it applies to motivating channel members. GTE’s Sylvania Lighting Division introduced “Prestige Partnership,” a program aimed at helping its 2,200 distributors do a more effective job of marketing Sylvania products. In particular, the program will help the ...Discuss the product life cycle stages and the basic implications of each stage for channel management. Expensive sunglasses, ranging in price from $50 to $200 or even higher in some cases, have become quite the rage. Ray-Ban, one of the leaders of the pricey sunglasses phenomenon, was joined by numerous other manufacturers, ...
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