Even though specialization and division of labor is the fundamental basis for allocating distribution tasks, can the channel manager make decisions about using intermediaries and facilitating agencies solely on that basis? Explain why or why not.
Answer to relevant QuestionsWhat is contactual efficiency? Can you think of examples of contactual efficiency that do not occur in a marketing channels context? If so, list. What is the distinction between interorganizational management and intraorganizational management? The TV reporter for a network news show is walking through a cornfield with a downtrodden-looking farmer in Iowa. As they continue through the field, the farmer comments: “My family and I have worked real hard over the ...Identify and discuss several types of facilitating agencies and the role they play in channels of distribution. Wrigley is the world’s leading manufacturer of chewing gum, producing literally millions of packages of gum every day. It is a large, financially strong company whose manufacturing technology for producing gum is ...
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