Everyone would presumably be in favor of a convenience store at Ed's location that charged $5 for water and let customers use a phone and rest inside for free. Let's change the price points for Ed's services. Following is a string of prices that increase each time by an order of magnitude. Label each as “acceptable” or “excessive,” and be prepared to defend the point at which you think Ed would be charging too much (or why you find his services fair at any price).