Examination of the various areas of a strategic marketing audit shown in Exhibit 15.6 would be quite

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Examination of the various areas of a strategic marketing audit shown in Exhibit 15.6 would be quite expensive and time-consuming. Are there any ways to limit the scope of the audit?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:07 AM

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Examination of the various areas of a strategic marketing audit shown in Exhibit 15.6 would be quite

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Yes one might want to focus on a specific segment of the marketing effort such as salesforce or sale...View the full answer

Strategic Marketing

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