Examine the DDB data in Tables 1B through 7B. What characterizes someone who feels that (a) brands,
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a) Brands (brands I buy are a reflection of who I am)
b) Cars (the car I drive is a reflection of who I am)
c) Clothing (clothes I wear reflect who I am as a person)
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a Low High Female Respondents Spouses Work Level Employed PartTime 93 UnemployedRetired 194 Househol...View the full answer
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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