Examine the extract from Rogers' Management Discussion and Analysis called "Summarized Wireless Subscriber Results." How many new postpaid subscribers did Rogers add in 2011? How many subscribers did it lose? What was the net increase in subscribers? What is the monthly churn rate? Why do you think this is an important statistic in the wireless industry? What are the benefits of a low churn rate? What can wireless companies do to reduce the churn rate? What is average revenue per user (ARPU)? Why is this an important statistic in the wireless industry? How did ARPU change from 2010 to 2011? What is the financial statement impact of this change? What steps could Rogers take to increase the ARPU?
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