Examine the Fortune Brands website (www.fortunebrands.com). Analyze and evaluate the strategic initiatives used by Fortune Brands in their strategic brand management.
Answer to relevant QuestionsVisit the website of lastminute.com (www.LastMinute.com). Map the business model used by this Web brand. Review the strengths and weaknesses of the model, and consider how the brand has been established and how it may be ...What are the strengths and limitations in moving the Marriott brand vertically upward and downward in terms of price and quality? Why do some products experience long successful lives while others have very short life cycles? Discuss some of the important strategic issues facing a drug manufacturer in deciding whether to distribute veterinary prescriptions and over-the-counter products through veterinarians or distributors. Discuss what is meant by channel migration and the issues that a manufacturer faces in dealing with migration issues.
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