Examine the marketing information example described in the ETHICS APPLICATION “Neuromarketing.” Should limits be placed on the ability of commercial organizations to capture and exploit information about individuals for reasons of privacy? Why should such issues concern marketing executives?
Answer to relevant QuestionsRevisit the list of major marketing research agencies in Exhibit 5.3. Visit several of the websites listed. Examine the major types of information provided both as standardized services and special study capabilities. List ...How would you explain to a group of top–level executives the relationship between market–orientation and continuous learning about markets? Data mining from databases is receiving increased attention in many companies. Discuss the underlying logic of data mining. Discuss the relationship between the positioning concept and positioning strategy. Suggest an approach that can be used by a regional family restaurant chain to determine the firm’s strengths over its competitors.
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