Examine the material presented in the GLOBAL APPLICATION concerning BP’s Russian alliances. Use an Internet search to update on the status of BP’s Russian ventures. What does this case illustrate about the challenges in operating joint ventures and alliances in emerging markets overseas? Are there issues in this case, which may be worth considering by other companies with global ambitions?
Answer to relevant QuestionsVisit the website www.alliancestrategy.com and review the presentations and material available at the site. Summarize what factors should be considered in making alliances between organizations effective. Identify and discuss important issues in deciding whether to create internal cross–functional relationships. Are vertical relationships more likely to be successful than horizontal relationships? Discuss. Explain the relationship between customer satisfaction and customer value. Examine the new-product-planning process assuming a platform strategy is being used by the organization (see Exhibit 8.10). How does the use of a platform strategy alter the planning process?
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