Question

Exercise described the market segments defined by JC Penney. Another question included in the questionnaire that classified the women surveyed was asked whether each worked outside the home. The responses were:
1. No
2. Part-time job
3. Full-time job
These data plus the classifications (1 = Conservative, 2 = Traditional, 3 = Contemporary) were recorded. Can we infer from these data that there are differences in employment status between the three market segments?



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  • CreatedFebruary 03, 2015
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