Exhibit 1€“2 includes 12 questions related to 12 types of decisions that companies often face. In the chapter, these 12 decisions were discussed within the context of for- profit companies; however, they are also readily applicable to nonprofit organizations. To illustrate this point, assume that you are a senior leader, such as a president, provost, or dean, in a university setting.
In Exhibit 1€“2.

Required:
For each of the 12 decisions in Exhibit 1€“2, provide an example of how that type of decision might be applicable to a universitysetting.

Transcribed Image Text:

What should we be selling? Who should we be serving? How should we execute? What products and services should be the focus of our marketing efforts? What new products and services should we offer? What prices should we charge for our products and services? What products and services should we discontinue? Who should be the focus of our marketing efforts? How should we supply our parts and services? Who should we start serving? Who should pay price premiums or receive price discounts? Who should we stop serving? How should we expand our capacity? How should we reduce our capacity? How should we improve our efficiency and effectiveness?