Experiential marketing is growing in popularity. Will this trend continue and will this form of communications play

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Experiential marketing is growing in popularity. Will this trend continue and will this form of communications play a more dominant role in future marketing communications strategies? Conduct some research on this topic and present an opinion on

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:13 AM

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Experiential marketing is growing in popularity. Will this trend continue and will this form of communications play

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According to a major international study by London based MICE Group experiential mark...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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