Experiential marketing is growing in popularity. Will this trend continue and will this form of communications play a more dominant role in future marketing communications strategies? Conduct some research on this topic and present an opinion on
Answer to relevant Questions“Relationship marketing practices will dramatically alter marketing communications strategies in the future.” Is this statement true or false? Conduct some online secondary research and form an opinion on this statement. What is the relationship between the various components of an integrated marketing communications plan? What is meant by marketing control, and how does it influence marketing planning? Explain the role and influence that the design of a product can have on prospective buyers. Select a lifestyle advertising campaign that you think is particularly effective. Write a brief report or make a brief presentation on why you think it is effective.
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