Explain, from a marketing perspective, why you would expect gross margin percentage, expenses-to-sales ratio, net profit margin,
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Asset Turnover
Asset turnover is sales divided by total assets. Important for comparison over time and to other companies of the same industry. This is a standard business ratio.
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Gross margin percentage It is important because it shows how much profit is made by the retailer on merchandising sales without taking into consideration the expenses associated with operation of store It is also important for department store chain because their operating expenses are greater than a grocery store chain Net Profit margin is used because operating managers have not much control over the interest and tax expenses that do not reflect the operating managers performance Inventory turnover similar to gross margin is used in evaluating how the retailers effectively utilize the investment made in inventory and shows the cost of goods sold from income statement Higher inventory turnover is expected because of the retail ...View the full answer
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Related Book For
Accounting Tools for Business Decision Making
ISBN: 978-1118096895
6th edition
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
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