Explain General Electrics strategic planning grid approach to evaluating opportunities.

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Explain General Electric’s strategic planning grid approach to evaluating opportunities.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:29 AM

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Explain General Electrics strategic planning grid approach to evaluating opportunities.

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The GE approach uses a ninebox matrix and tries to work with many more variables The thing which m...View the full answer

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