Explain General Electric’s strategic planning grid approach to evaluating opportunities.
Answer to relevant QuestionsExplain how a firm’s objectives may affect its search for opportunities. Discuss the probable impact on your hometown if a major breakthrough in air transportation allowed foreign producers to ship into any U.S. market for about the same transportation cost that domestic producers incur. Illustrate the concept that segmenting is an aggregating process by referring to the admissions policies of your own college and a nearby college or university. Give two examples of recent purchases where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected. Explain psychographics and lifestyle analysis. Explain how they might be useful for planning marketing strategies to reach college students, as opposed to average consumers.
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