Explain how a consumer goods company might employ database marketing. A business-to-business company? A service company?
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All industries can use of database marketing in a variety of ways Following are a few examples Consu...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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