Explain how claim messages and responses to requests both use the deductive message pattern.
Answer to relevant QuestionsWhat is the difference between resale and sales promotional material? Provide an example of each. Why should resale and sales promotional material be included in an adjustment message? What considerations should be given to a message recipient’s culture when planning a good-news or neutral-news message? 1. When would Manchin’s admonition to “Please share all the factual information, good or bad,” not necessarily be the best advice? 2. What could Manchin have done differently in responding to families concerning ...1. In small groups, discuss what responsibility Mattel had in the toy manufacturing problems? 2. What measures did Mattel take to restore consumer confidence: How effective were those measures and what could the company have ...Define “central selling feature.” Where should it appear in a persuasive message?
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