Explain how NAICS codes might be helpful in evaluating and understanding business markets. Give an example.
Answer to relevant QuestionsConsidering the nature of retail buying, outline the basic ingredients of promotion to retail buyers. Does it make any difference what kinds of products are involved? Are any other factors relevant? If a nonprofit hospital were planning to buy expensive MRI scanning equipment (to detect tumors), who might be involved in the buying center? Explain your answer and describe the types of influence that different people ...Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. In your own words, explain why a decision support system (DSS) can add to the value of a marketing information system. Give an example of how a decision support system might help. Explain family brands. Should Best Buy carry its own dealer brands to compete with some of the popular manufacturer brands it carries? Explain your reasons.
Post your question