Explain how situational factors are likely to influence the degree of consistency between attitudes and behavior.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:51 AM

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Explain how situational factors are likely to influence the degree of consistency between attitudes and behavior.

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Although attitudes may be relatively consistent with behavior they are influenced ...View the full answer

Consumer Behavior

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