Explain how the promotional tools used by an airline would differ if the target audience were (a)

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Explain how the promotional tools used by an airline would differ if the target audience were
(a) Consumers who travel for pleasure
(b) Corporate travel departments that select the airlines to be used by company employees.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:13 AM

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Explain how the promotional tools used by an airline would differ if the target audience were (a)

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a Sales Promotion Consumers who travel for the sake of p...View the full answer

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