Explain how trade promotions are similar and dissimilar to consumer promotions (note typo in book).

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:34 AM

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Explain how trade promotions are similar and dissimilar to consumer promotions (note typo in book).

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Trade promotions are very similar in that they attempt to i...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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