Explain how wholesalers add value in the channel of distribution.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:40 AM

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Explain how wholesalers add value in the channel of distribution.

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Wholesalers add value by performing one or more of the following channel functions Selling and promo...View the full answer

Principles of Marketing

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