Explain some of the different aspects of the customer experience that could be managed to improve customer
Question:
(a) An airport branch of a rental car agency,
(b) A fast-food restaurant,
(c) An online firm selling software directly to consumers from a website, and
(d) A hardware store selling lawn mowers.
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Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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