Explain the bottom-of-the-pyramid paradigm. From the multinationals perspective, the BOP a golden opportunity or is it simply
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The BOP refers to those people in the world living on less than 2 per day For most MNCs t...View the full answer
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Related Book For
Essentials Of Business Research Methods
ISBN: 9780367196189
4th Edition
Authors: Joe F. Hair, Michael Page, Niek Brunsveld
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