Explain the bottom-of-the-pyramid paradigm. From the multinationals perspective, the BOP a golden opportunity or is it simply

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Explain the bottom-of-the-pyramid paradigm. From the multinational’s perspective, the BOP a golden opportunity or is it simply a mirage?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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