Explain the concept of “buying distribution services” as it applies to channel pricing strategy.
Answer to relevant QuestionsHow might different classes of channel members, rival brands and special arrangements between the manufacturer and channel members affect pricing strategies? Discuss some alternative strategies available to the manufacturer contemplating the passing of price increases through the channel. Gillette, now a division of Procter & Gamble, has developed its own iPhone application called “uArt.” This app enables consumers to upload a picture of themselves and then use the Gillette Fusion razor (your finger that ...Discuss the rationale for using trade shows as a basis for obtaining promotional support from channel members. Discuss how the just-in-time inventory (JIT) system works. Why has this development had such a profound effect on logistics and channel management?
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