Explain the concept of data mining. What impact does data mining have on marketing and marketing communications?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:16 AM

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Explain the concept of data mining. What impact does data mining have on marketing and marketing communications?

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Data mining is the analysis of information that establishes relationshi...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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