Explain the concept of data mining. What impact does data mining have on marketing and marketing communications?
Answer to relevant QuestionsWhat is the role of the list broker in direct response advertising? Direct mail advertising remains a popular medium for many profit-based and not- for- profit organizations. Why? What are the benefits and drawbacks of using direct mail? Identify some organizations that success-fully use ...What is banner advertising, and how does it work? Will consumers accept or reject the notion of delivering advertising messages via cell phones and other portable devices? Examine the issues surrounding this emerging practice and formulate a position on the matter. Briefly describe the following consumer promotion terms: a) Redemption rate b) In- pack self- coupon c) Cross- ruff d) Instant- win promotions e) Slippage f) Bonus pack
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