Explain the difference between a pull and a push promotional strategy. Under what conditions should each strategy

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Explain the difference between a "pull" and a "push" promotional strategy. Under what conditions should each strategy be used?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:51 AM

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Explain the difference between a pull and a push promotional strategy. Under what conditions should each strategy

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Push strategies are commonly used for new products where consumers have little infor...View the full answer

Marketing

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