Explain the difference between direct and database marketing using examples to illustrate.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:11 PM

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Explain the difference between direct and database marketing using examples to illustrate.

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Difference between the two terms that can appear to be one and the same Direct mark...View the full answer

Marketing Communications Management Analysis Planning Implementation

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