Explain the difference between functional, experiential and psychological benefits. Why might the messages recommended in the IMC

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Explain the difference between functional, experiential and psychological benefits. Why might the messages recommended in the IMC plan for smart phones focus on each separately or together?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:26 AM

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Explain the difference between functional, experiential and psychological benefits. Why might the messages recommended in the IMC

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Functional benefits are concrete outcomes of the products characteristics wh...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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