Explain the difference between indirect exporting and direct exporting.
Answer to relevant QuestionsDiscuss the distinction between channel structure and ancillary structure. What is the difference between channel strategy and logistics management? Describe the distribution tasks that retailers are especially well suited for performing. The motivation of foreign channel members can proceed in essentially the same way as in the domestic setting. Analyze this statement in terms of basic approaches versus actual methods and procedures. “We need to expand our market base,” argued the vice president of marketing for a major American beer brewery during a strategic planning conference presentation. “Our sales growth in the United States has been ...
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