Explain the difference in the perspective of profit and margin generation based on category management and brand

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Explain the difference in the perspective of profit and margin generation based on category management and brand management.

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Retail Category Management

ISBN: 978-0135152089

1st edition

Authors: Deborah C. Fowler, Ben K. Goh

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Question Posted: Dec 19, 2015 03:50 AM

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Explain the difference in the perspective of profit and margin generation based on category management and brand

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The value of the brand is determined by the profit generated for the manufacturer through an i...View the full answer

Retail Category Management

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