Explain the differences among direct marketing, direct-response advertising, direct mail, and direct selling.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:44 AM

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Explain the differences among direct marketing, direct-response advertising, direct mail, and direct selling.

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Direct marketing is the umbrella phrase for all forms of direct promoti...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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