Explain the differences between transactional and relationship marketing. How do these differences lead to increasing emphasis on logistical performance in supply chain management?
Answer to relevant QuestionsWhy are the four primary service outputs of spatial convenience, lot size, waiting time, and product variety important to logistics management? Provide examples of competing firms that differ in the level of each service ...How could Unilever use the framework for strategic choice (table 3.4) in implementing its supply chain 2010 initiative? Explain the rationale underlying volume consolidation. What are the risks associated with using a single supplier for an item? Explain how constraints in manufacturing are interrelated with a company's decisions regarding volume and variety. Discuss how a minor change in demand at the retail level can significantly impact supply chain variation at distributors, manufacturers, and suppliers.
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