Explain the distinction between push and pull media. What is the significance of control in terms of

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Explain the distinction between push and pull media. What is the significance of control in terms of using websites to market products?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:22 AM

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Explain the distinction between push and pull media. What is the significance of control in terms of

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With a push media like television the content broadcaster dete...View the full answer

Foundations of Marketing

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