Explain the following terms: a. Experimental treatments b. Manipulation c. Extraneous variable d. Selection bias e. Randomization
Question:
a. Experimental treatments
b. Manipulation
c. Extraneous variable
d. Selection bias
e. Randomization
f. Blocking
g. Matching
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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