Explain the importance of following the sequence for data preparation and analysis described in Exhibit 10.1. Overview
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Overview of Data Preparation and Analysis Validation Editing and Coding Error Detection Data Entry Data Tabulation Data Analysis Descriptive Univariate and Bivariate Analysis Multivariate Analysis Analysis Interpretation
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Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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