Explain the message characteristics of radio advertising. What does theater of the mind mean to a radio

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Explain the message characteristics of radio advertising. What does “theater of the mind” mean to a radio copywriter? What are the primary tools used by the radio copywriter?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:30 AM

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Explain the message characteristics of radio advertising. What does theater of the mind mean to a radio

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Because radio is a transitory medium the ability of the listener to remember facts ...View the full answer

Advertising & IMC Principles & Practice

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