Explain the rationale for including selling support by resellers in a distribution channel as a major tool for implementing promotional strategy.
Answer to relevant QuestionsWhy is the success of a manufacturer’s overall promotional strategy dependent to a significant extent on channel member cooperation? How might the use of missionary sales people foster conflict rather than cooperation in the channel? Logistics is much more than simply shipping products to customers. Explain. Briefly describe the basic components of any logistics system. Farouk Systems Inc. is a manufacturer of high quality, hand-held hair care products such as hair dryers, hair irons and professional quality shampoos and hair colorings. The company has annual sales volume in excess of $1 ...
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