Explain the relationship among data mining, text mining, and sentiment analysis.
Answer to relevant QuestionsDiscuss the similarities and differences between the data mining process (e.g., CRISP-DM) and the three-step, high-level text mining process explained in this chapter.What are the main steps in carrying out sentiment analysis projects?How can sentiment analysis be used for brand management?1. How did the financial services firm use text mining and text analytics to improve its customer service performance?2. What were the challenges, the proposed solution, and the obtained results?What was the solution approach? What types of analytics were integrated in the solution?
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