Question: Explain the role and influence that the design of a
Explain the role and influence that the design of a product can have on prospective buyers.
Answer to relevant QuestionsIdentify two benefits of branding for consumers and two benefits of branding for organizations. If a brand is using a lifestyle positioning strategy, what will the advertising message focus on? Provide two examples of this strategy not mentioned in the chapter. s Are humorous advertising campaigns effective? Conduct some online secondary research on humour in advertising and present a case for or against the use of humour. What is the difference among a profile- matching strategy, a shotgun strategy, and a rifle strategy? What media are best suited for each strategy?
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