Explain the role of a chief marketing officer. Summarize an article that describes the importance of this

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Explain the role of a chief marketing officer. Summarize an article that describes the importance of this position, the characteristics of an effective officer, or any issues surrounding this position.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:10 AM

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Explain the role of a chief marketing officer. Summarize an article that describes the importance of this

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The CMO heads up the companys entire marketing operation and represents marketing on the companys to...View the full answer

Principles of Marketing

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