Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.
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The market consists of many types of customers products and needs The marketer must determine which segments offer the best opportunities Consumers ca...View the full answer
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Related Book For
Marketing An Introduction
ISBN: 978-0134470528
6th Canadian edition
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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