Explain what is meant by Customer Lifetime Value. How does this formula benefit the direct marketer?
Answer to relevant QuestionsA study by the Harvard Business School has shown that e-mail marketing is much more effective than traditional direct mail in that it provides a much greater return on investment (ROI) Explain some of the reasons this would ...What is an infomercial? What are some of the reasons that infomercial have been so successful. Which types of products and services to you think are likely to be candidates for successful infomercials?Discuss the role of social media in an IMC program. What can these media contribute in regard to helping marketers achieve communications objectives?What is the difference between a consumer-franchise-building and non-franchise-building promotion? Find an example of a promotional offer you believe contributes to the equity of a brand and explain how it does so.Discuss the various types of trade promotions used by marketers giving attention to the objectives as well as the pros and cons of each.
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